Growth, measurement and finance advisory
I help brands plan, measure and scale paid media with the discipline of a finance team: incrementality over last-click, models you can defend, and budgets that follow results.
| Annual paid media portfolio across 30+ brands | $75M+ |
|---|---|
| A year allocated on incrementality and geo-holdout tests | $20M+ |
| Grew a DTC portfolio 13X to $10M+ ARR | 13X |
| Years, the last six agency-side | 12+ |
Approach
I came up through corporate finance before directing paid media for 30+ consumer and B2B brands. Every engagement runs on three rules.
Find out what your marketing caused, not just what it touched.
Models leadership can plan against and defend in the boardroom.
Plans and budgets built around what each channel actually adds, from first dollar to scale.
Services
Three core practices, plus the operating, go-to-market and AI work that makes them stick. Most engagements combine two or three.
Plans and budgets built around what each channel actually adds, from first dollar to scale.
$75M+ annual paid media portfolio across 30+ brands
Find out what your marketing caused, not just what it touched.
$20M+ a year allocated on incrementality and geo-holdout tests
Models leadership can plan against and defend in the boardroom.
Built the budgets and forecasts that a $2B business unit planned against
Senior growth leadership without the full-time hire: channel mix, operating cadence, dashboards, and team and agency structure.
Grew a DTC portfolio 13X to $10M+ ARR
For agencies, ad tech and B2B services teams that want to win more of the right work: pipeline models, pitch process, outbound and service pricing.
Helped double inbound win rate from 25% to 50%
Practical AI workflows for marketing, research and sales teams, built to be used every day: workflow mapping, prompts and review steps, brief automation, training.
Built an AI-assisted outbound process on Claude
Not sure which fits? Start with a 30-minute call.
Book an intro call (opens in a new tab)The first step
An audit of spend, measurement and reporting, ending in a written readout and a prioritized plan. Most clients begin here and decide from there.
How I work
Every engagement is priced to scope after a short intro call.
An audit of spend, measurement and reporting, ending in a written readout and a prioritized plan.
A defined piece of work: an incrementality test from design to read, a media plan, or a financial model.
Regular working sessions plus review of plans, tests and reports between them.
An embedded growth lead for a set term, ahead of your first full-time hire.
Matt AndrashkoSanta Monica, CA
About
I'm Matt Andrashko. I came up through corporate finance, then spent the last six years agency-side directing paid media for 30+ consumer and B2B brands.
In finance I built the budgets and forecasts that a $2B business unit planned against. Agency-side, I ran a $7M+ ARR book at 70%+ margins, built the incrementality and geo-holdout testing that decided where $20M+ a year went, and grew a DTC portfolio 13X to $10M+ ARR. Most recently I led new business at a performance agency, where I built an AI-assisted outbound process on Claude.
I started Andrashko Advisory to give growing companies the kind of senior, numbers-first growth thinking that usually takes a full-time hire.
Contact
The fastest route is a 30-minute intro call. Or send a note and I'll reply within one business day.